Marketing & Outreach
The Value of Social Media Ads
Marketing & Outreach
Amid the COVID-19 pandemic, social media has emerged as a critical marketing strategy for private lenders and brokers. Even before the pandemic hit,...
Best Tips for Marketing
Marketing & Outreach
In this industry, customers do business with you because they know and trust you. Marketing is a tool that can help build rapport...
Get $#!& Done With JT Terrell; Speak up, Now!
Leadership, Marketing & Outreach, Uncategorized
Disclaimer: IF YOU BELIEVE YOU HAVE A MEDICAL EMERGENCY, YOU SHOULD IMMEDIATELY CALL 911 OR YOUR PHYSICIAN. If you believe you have any other...
Networking: How It Can Grow Your Loan Origination Company
Marketing & Outreach
Clients themselves are not enough to build your portfolio. As a loan originator, you also need to build your professional network. “Even successful...
What Do Customers Look for in a Loan Originator?
Marketing & Outreach
Mortgage originators are always looking for the best marketing techniques to earn more business. However, with so much competition in the marketplace, it...
Driving a Marketing Campaign Without Spam Flagging
Marketing & Outreach
Email marketing campaigns have been around since, well, email. Real estate brokers and lenders who previously used snail mail marketing to drive leads...
How To Market To Millennials
Marketing & Outreach
Mortgage professionals are always seeking out the right demographic on which to focus their marketing efforts. So, there is little wonder why more...
Focus Your Marketing Efforts on What’s Important
Business Development, Marketing & Outreach
It’s all about the marketing, right? Every business owner understands this underlying principle. Whether you are selling a clothing line, flower arrangements, or...
Trend Alert: Social Media Influencer Marketing
Marketing & Outreach
One of the most powerful concepts in marketing is the voice of the customer. Today, the customers’ voices are projected through giant megaphones...