Author Archives: Chrissey Breault

Trend Alert:  Social Media Influencer Marketing

One of the most powerful concepts in marketing is the voice of the customer. Today, the customers’ voices are projected through giant megaphones provided through social media platforms. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and those customers have a 37 percent higher retention rate. Let’s start […]