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Author Archives: Ruby Keys

Driving a Marketing Campaign Without Spam Flagging

Email marketing campaigns have been around since, well, email. Real estate brokers and lenders who previously used snail mail marketing to drive leads suddenly found they could reach a much wider audience, faster and cheaper than ordinary mail correspondence. However, the two methods have one thing in common: getting people to read your message instead […]

Focus Your Marketing Efforts on What’s Important – Only What’s Important

It’s all about the marketing, right? Every business owner understands this underlying principle. Whether you are selling a clothing line, flower arrangements, or a service, like say, mortgages – marketing is the key to your success. The digital age has ushered in a wealth of marketing opportunities, but with it comes certain challenges. For mortgage […]